Orlando, FL – In the heart of Central Florida lies Gideon’s Bakehouse, a beloved destination for those seeking a unique and indulgent treat. Known for its handmade cookies and cakes, Gideon’s recently announced its latest Thanksgiving flavor: the Pumpkin Bread Chocolate Crumb Cookie. This seasonal delight combines the moist, rich texture of pumpkin bread with the crispy sweetness of chocolate crumbs, offering a taste that is both familiar and excitingly new.
The bakery, famous for its generous portions, has a limit of 7 cookies per customer, which amounts to approximately 3 pounds of cookies. Gideon’s operates on a first-come, first-serve basis, highlighting the high demand for their products. This is especially true for their limited edition items, known to sell out quickly due to their immense popularity.
Gideon’s Bakehouse proudly represents the local food community at their Disney Springs location. Visitors to this location should be prepared for potentially long waits, a testament to the bakery’s popularity. Unlike their East End Market location, which offers next-day preorders, the Disney Springs location does not accept preorders, creating a unique experience for each visitor.
The commitment to quality at Gideon’s is evident in their decision not to ship their handmade products. They believe in providing a full sensory experience that can only be enjoyed on-site, inviting customers to come and immerse themselves in the world of Gideon’s.
The bakery’s story is enriched by its founder and owner, Steve Lewis. Lewis remains a vibrant part of Gideon’s, actively participating in various events and activities. For example, he spoke at the 2022 IAAPA Expo about building Gideon’s Bakehouse. His interviews often highlight his creative role and bakery management. In November 2021, a personal meeting with Lewis provided insights into his journey to perfect Gideon’s chocolate cookies.
An intriguing aspect of Gideon’s Bakehouse is the reference to the year 1898 woven into its origin story. While collecting antiques, Lewis discovered an old cookbook dated 1898 with the name ‘Gideon’ written in it. This cookbook, apparently belonging to a child passionate about baking, inspired the creation of Gideon’s Bakehouse. The name and date form the backbone of the bakery’s branding, adding a layer of mystery and allure to its identity.
The use of storytelling in marketing, as illustrated by Gideon’s Bakehouse, serves several important purposes:
Emotional connection: Stories forge an emotional bond with customers, making the brand relatable and engaging.
Brand identity: A unique background story helps a brand stand out in a crowded market, reinforcing its identity.
Marketing and branding: Engaging stories are powerful tools for marketing, used in advertisements, social media, packaging, and more to convey a consistent and captivating brand message.
Engagement and shareability: Stories are more likely to be shared, increasing the brand’s visibility and word-of-mouth advertising.
Creating traditions and culture: A good story can promote traditions and a sense of community around a brand.
Historical references: Incorporating historical elements or figures can add authenticity and prestige to a brand, aligning with its values and image.
At Gideon’s Bakehouse, the enchanting tale of an old cookbook and a fictional baker named Gideon has created a distinctive brand identity, attracting customers to a story that is both mysterious and nostalgically charming.
